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Jul 31, 2018

Everyone -- even business podcasters -- wants more listeners. But getting them is hard, and marketing for podcasting isn't easy. But I've some idea for you, ranging from easy to more complex. 1) Do guest appearances on bigger shows (with an adjacent audie


Jul 30, 2018

Short answer: Yes, business podcasters can (and do) get value out of podcasting conferences, meetup groups, and other gatherings that tend to attract the hobbyist podcaster and fans of podcasters.

But you need some survival skills to make sure you don't get discouraged when the conversation is about swapping promos,...


Jul 26, 2018

Branding isn't what's inside your brand book: it's whatever the public says it is.

Now, with podcasting, we have the ability to give voice to our brand to help shape public perception.

But for business podcasters who try hard to emulate talk radio or big-time podcast personalities... they're missing the point. What is...


Jul 25, 2018

Interviews have become synonymous with "interviews", but there's a lot more out there that podcasters -- especially business podcasters -- can explore.

In this episode, I'll give you five ideas for your business podcast to take you beyond the interview. And here they are:

  1. On location recording
  2. Fiction podcast (yes, for...


Jul 24, 2018

There's no doubt that it's easier than ever to launch a podcast, thanks to advances in technology. But when you sacrifice quality for ease, you're into troubled water, especially if you're shooting for a professional product.

In this episode, I'll cover the pitfalls to avoid to make sure that you find the right balance...