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Oct 31, 2018

Beyond the fact that the concept of "shark jumping" by definition can't apply to an entire industry, this week we'll take a critical look at a recent post on Folio that claimed that very thing.

No, this isn't a take-down piece. Actually, I think the author makes some very good points with his contrarian article. 

But...


Oct 30, 2018

If you think 600,000 podcasts sounds like a big number, imagine what number you get when you look at individual episodes of podcasts? Millions, to be sure. 

While that's an arguably large number, it's not big in the world of datasets. Take the data set of "everything on the internet" (of which podcasts are a small but...


Oct 29, 2018

Syndicating a podcast the right way is a mix of art and science. Knowing the right combination of text and images to place in a variety of mostly hidden fields -- mostly RSS feeds and ID3 tags -- is tricky because the field is constantly changing. 

And with the advent of new ways of listening -- watches,...


Oct 25, 2018

Here's a trick: Don't think about your podcast as a continuous piece of content. Instead, think of it as contiguous pieces that can be assembled into a whole. 

That's what I mean by "atomizing" content.

There are many benefits to using atomized content for your podcast

  • Assembly is a breeze.
  • You not doing "all at once"...


Oct 24, 2018

Many podcasters struggle to figure out what to put in the outro -- the last bit -- of their show. Oh, and so we're clear: YOU MUST HAVE AN OUTRO. Seriously.

In this short episode, I'll talk about the three (and only three) scenarios to consider when figuring out what you should put in your outro:

  • Being compliant with...