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How To Make A Podcast Worth Paying For

Oct 23, 2019

This week, I’m talking about cozying up to various places and players to make your next podcast better this week. I’ve already covered why it’s smart to get closer to the big dogs in podcast distribution and how big data will drive podcast creation in the future (like it is already).

Today, want to talk about...

The Future of Podcasting Will Be Driven By Data

Oct 22, 2019

Individually, podcasters don't get to see a lot of data about our listeners. We get some download data and the most basic of “consumption” charts, but that's about it. In fact, many podcasters are hostile to the idea of collecting more data from our listeners, citing new legislation like GDPR in Europe and the CCPA...

Tilting At Podcasting's Apple-Shaped Windmill

Oct 21, 2019

Apple has long been the punching bag for a lot of more indie-focused players in the podcasting business. Yet Apple maintains massive dominance in our podcasting space. Shouldn’t those two things be mutually exclusive? Not really. And as you’re about to see, it’s pretty common in tech. 

A couple of years ago, I...

Podcasting: Precursor To Publishing Pizzazz

Oct 17, 2019

This week’s miniseries has been about leveraging your podcasting chops to make something that isn’t a podcast. (Please don't stop doing your podcast. It’s not an either/or proposition.) We’ve covered why you should consider making a fantastic live event (not just recording your podcast in front of a live...

From Podcast Listeners to Podcast Learners

Oct 16, 2019

This week, I’m talking about things you can do with your podcast that clearly are not podcasting. So far we've talked about hosting live events and putting out an excellent newsletter. Today, I want to shine a light on audio-based learning opportunities.

You might have heard that podcasting is big business in...