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May 30, 2019

Many early podcasters got into podcasting with the idea of doing something different than was possible with other mediums. And while that’s still the case, many podcasters -- especially businesses just getting started with podcasting -- are choosing a more conservative path, choosing to follow-the-pack instead of...


May 29, 2019

Conventional wisdom in the podcasting world is that the first few episodes of your podcast are going to suck. Conventional wisdom says you just need to get those sucky episodes out of your system, and then you'll be all better on the other side of the suck.

I don’t disagree with that. Where I depart from conventional...


May 28, 2019

You don’t have to be a marketing expert to put out a podcast. But unless you’re doing your show purely for fun, your podcast episodes play a role in marketing. Yes, even if you didn’t intend them to.

This episode will not teach you how to create an effective marketing funnel. Instead, I’ll hit the highlights,...


May 23, 2019

No, this isn’t an article about using Snapchat and Instagram to promote your podcast. This is an article about packaging the contents of a single episode of a podcast by borrowing (read: stealing) a big part of Instagram stories. Which they stole from Snapchat, so turnabout’s fair play, right?

Many podcasts are...


May 22, 2019

Ask around and you’ll hear a common theme amongst digital marketers and content creators lauding praises on podcasting: There’s no algorithm to try and game/fight/adapt to. Once someone subscribes to your show, they’ll get your episodes. Period. End of story.

If only that was the end of it.

Like so many things the...