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Jan 10, 2019

Commoditization happens in all industries. And by some accounts, it's already happening in podcasting. With some 1,000,000 podcasts expected by the end of 2019, it's bound to happen.

The good news: Most of those podcasts -- and I'm just quoting Sturgeon's Law here -- suck. So simply by not sucking, you can fight the race to the bottom that comes with commoditization.

But there likely isn't a dial on your Yeti mic or button to press on Audacity that says SUCK LESS. It's something you have to work at.

In this short episode, I'll give you several suggestions of how you can fight commoditization of your show, helping you stand out from the crowd. Because as much as we all like cans of beans, we like special cans of beans better. (If that metaphor holds up.)