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Oct 25, 2018

Here's a trick: Don't think about your podcast as a continuous piece of content. Instead, think of it as contiguous pieces that can be assembled into a whole. 

That's what I mean by "atomizing" content.

There are many benefits to using atomized content for your podcast

  • Assembly is a breeze.
  • You not doing "all at once" work, letting you fit in small bits of time to produce content during your day (or week, whatever.)
  • The atomized components are easy to syndicate in other, non-podcasting mediums to expose your content with a new audience.
  • They're great for sharing on smart speakers, where shorter content rules the day.
  • They may earn you a recurring spot on another podcast.

Lots of things to think about, for existing podcasters and those new to the game. And all of it is covered in this short episode.