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Social Scrubbing For A Pristine Podcast

Oct 31, 2019

Today I continue my “clean up on aisle 7!” miniseries, this time diving into “social media cesspool” your grandparents are always ranting about. OK, Boomer…

My poor attempts at glomming on to a trending topic that’s at least 72 hours old aside, I do want to direct your attention to your social media....


Driving Downloads From Drive-Bys

Oct 30, 2019

This is the penultimate article for 2019. Before I take my long winter’s nap (read: episodes will resume in January 2020), there are a few housekeeping items I want you to tackle. Yesterday I challenged you to go look at your most recent episode’s in-app show notes to make sure that you're making the most...


Sharing Sharable Info In Show Notes For Your Podcast

Oct 29, 2019

Newsflash: The people who listen to your podcast want to engage with your content. For many, listening is their definition of “engagement”. And for podcasters who take a “radio broadcast” approach to their content, that’s all the engagement warranted. 

But podcasting isn’t constrained by the one-way...


What Podcasters Can Learn From Tennis Players

Oct 24, 2019

It’s all about cozying up to people this week: The big aggregators, the keepers of the data, or the people who might provide you a way to earn serious money for your next show. Today, I want to talk about another class of people who you should cozy up to who can help your next podcasting project be even better:...


How To Make A Podcast Worth Paying For

Oct 23, 2019

This week, I’m talking about cozying up to various places and players to make your next podcast better this week. I’ve already covered why it’s smart to get closer to the big dogs in podcast distribution and how big data will drive podcast creation in the future (like it is already).

Today, want to talk about...