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Jul 26, 2018

Branding isn't what's inside your brand book: it's whatever the public says it is.

Now, with podcasting, we have the ability to give voice to our brand to help shape public perception.

But for business podcasters who try hard to emulate talk radio or big-time podcast personalities... they're missing the point. What is the point? Well... what's the business outcome you're going for? And how can you take your existing brand and extend it to audio form?

In this episode, I'll walk you through a simple branding exercise to help you understand what you can do to convey your brand better through podcasting.
I make shows for professional firms that support business objectives. Visit for more info and ways to get in touch!