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Dec 12, 2018

Making a great podcast episode isn't easy. But with a little intent, planning, and three key ingredients, you can be confident you're making episodes your target audience will love.

  • Character
  • Conviction
  • Conceit

But I'm probably using a different definition of those words than you are used to.

  • I'm not talking about being or playing a character. I'm talking about making sure you, your co-hosts, and/or your guests have it.
  • I don't mean prosecution. I mean bring it to the conversation, in both large and small ways.
  • Nor am I suggesting you be conceited. I am, however, demanding that you deliver upon one.

Check out this short episode for a podcasting-specific twist on Aristotle's art of persuasion.