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Oct 9, 2018

Let's start with a bold statement: You really should publish episodes of your show on a regular basis, business podcaster.

With that out of the way... what's the right frequency? Daily? Weekly? Monthly?

There are a few factors at play:

  1. How often can you, the podcaster, gather the materials necessary to make an episode? (Hint: There's more to it than just scheduling an interview.)
  2. How quickly can your production team -- audio, copy, and image -- turn around those materials to produce the episode?
  3. How often does your audience expect to hear from you? (They do have expectations and "listening windows".)

Check out this episode for a deeper dive. And if you need help? Contact me at I'm here to help!