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Jan 2, 2019

At its most basic level, a business website serves two functions:

  • Discoverability
  • Information dispersal

And while I don't think a business podcast will is better than a website at the first, I'm convinced a business podcast is MUCH better at providing information than a website.

More people than ever are consuming podcasts, and that means expectations are changing. Just like every reasonable person expects a business to have a website, they'll come to expect a podcast too.

This short episode gets into why that's true and offers some advice on what sorts of information a business podcast should contain (and what you might want to skip!)