Oct 16, 2018
The words used on your show matter. Specifically, the words used to describe:
You might think this doesn't matter, but it certainly does.
How much "you" should you put into a show? Many hosts are trying to be "influencers", where putting more you in your show is a good thing. Sometimes.
What about the company the show is for? Or the crew that helps put the show together? Is that worthy of the "we" treatment? How much should "we" be mentioned?
Finally, and perhaps most importantly, I'll convince you why you should never refer to your audience as "the audience" or any other collective noun.