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Oct 16, 2018

The words used on your show matter. Specifically, the words used to describe:

  • the host(s) of the show
  • the company/organization the show is for
  • the people who listen to the podcast

You might think this doesn't matter, but it certainly does.

How much "you" should you put into a show? Many hosts are trying to be "influencers", where putting more you in your show is a good thing. Sometimes.

What about the company the show is for? Or the crew that helps put the show together? Is that worthy of the "we" treatment? How much should "we" be mentioned?

Finally, and perhaps most importantly, I'll convince you why you should never refer to your audience as "the audience" or any other collective noun.

Listen in!