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Aug 23, 2018

Business can engage in the podcast world too. Most just go super-niche, creating content that a hyper-focused audience would be interested in, ignoring everyone else.

But some business -- big and small -- are looking to create their own "blockbuster" podcast, hoping to gain the attention of hundreds of thousands of people.

In this episode, I'll cover some of the good strategies businesses are using to present content any audience can engage with, while giving extra info to the much smaller core audience.

It's a delicate balance, and is very easy to make content with the strategy showing. (Yeah, don't do that.)

I make shows for professional firms that support business objectives. Visit for more info and ways to get in touch!