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A Future Reckoning For The Podcast Ad Bubble

Sep 17, 2019

The pending popping of the podcast ad bubble is the topic on part six of my 10-part miniseries on the future of podcasting. (1, 2, 3, 4, & 5)

Even if the episodes of your show are purposely ad-free, like mine, you know that somewhere around $500 million was spent last year on podcast advertising. Not surprisingly,...


Solving Future Podcast Discovery Problems

Sep 16, 2019

Podcasting’s perceived “discovery problem” is the topic for part 5 of my future-of-podcasting mini-series. (1, 2, 3, & 4) I say “perceived” because podcasting per se doesn't have a discovery problem. People who claim podcasting has a discovery problem really mean that they are upset their content isn’t...


Exploring Podcasting's Cost-Free Future

Sep 12, 2019

The future of free podcast hosting is part 4 of my future of podcasting miniseries, which goes deeper into each of the 10 predictions I wrote about in the inaugural print edition of Podcast Business Journal (Pts 1, 2, & 3)

I know this is a sensitive topic. And I also know that the market hasn’t been kind...


Frenzy or Famine: The Future of RSS in Podcasting

Sep 11, 2019

I’m expanding my thoughts from my quick-hits list 10 future podcast predictions that first appeared in the inaugural print edition of Podcast Business Journal. Today, I’m talking about the future of RSS feeds.

If your eyes are already glazing over; relax. I'm not going to get technical. 

As a working podcaster, you...


Mitigating Future Threats To Hobbyist Podcasting

Sep 10, 2019

Yesterday I freaked you out by telling you that the short head of podcasting will be dominated by premium content, and that you'll have to pay to listen to the most popular and in-demand shows. 

Today I bring you the other side of that coin. Because if there’s a short head, there will be a long tail. And with...