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Feb 28, 2019

You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.

To properly market a podcast, you need three items:

  1. Planning
  2. Creative
  3. Budget

You must have all three. If you've a plan and some creative...

Feb 27, 2019

When a podcast host tries to one-up their guest, it's a bad thing. It's also bad when the host continues to interrupt their guest, hoping to plug their book, product, or just get a point in edge wise.

It's not a competition, podcaster. It's a collaboration.

The extreme opposite isn't any better, where a host...

Feb 26, 2019

"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."

That's a common refrain I hear from my podcasting clients. And I understand the need to control costs, especially for activities seen as experimental and not core to the business.

But it's also terribly...

Feb 25, 2019

"If you go in through the little door, you stay in the little room." That's from some business book I've forgotten the title of. But it's of importance to podcasters who spend a lot of time trying to chase down small ad-spends from big companies. 

Please stop.

This short episode is the first in a mini-series about what...

Feb 22, 2019

I've been listening to another short podcast that I really think you're going to like. So much, that I'm sharing an episode of the show with you today.

This one is called Understanding The 3 Pillars of Podcast Discoverability, so it should be right up your alley.

The podcast is called The 7 Minute Mentor and it's...